Portfolio

Here are samples of our work, organized by project type

Click one of the categories below to jump to that section, or just scroll down to browse our entire portfolio.

Note: Because clients may have updated their copy since working with us, we’ve linked to a cached version of their sites in most cases. These pages may take longer to load, however, so please accept our apologies for that.

Note: Because clients may have updated their copy since working with us, we’ve linked to a cached version of their sites in most cases. These pages may take longer to load, however, so please accept our apologies for that.

Note: Because clients may have updated their copy since working with us, we’ve linked to a cached version of their sites in most cases. These pages may take longer to load, however, so please accept our apologies for that.

Note: Because clients may have updated their copy since working with us, we’ve linked to a cached version of their sites in most cases. These pages may take longer to load, however, so please accept our apologies for that.

Sales Letter Copy

KetoCustomPlan

KetoCustomPlan Portfolio Preview

This sales letter for KetoCustomPlan boosted AOV by almost 20% and will generate multiple six figures per year in increased sales. It also proves that long copy still works in 2019.

People come to this sales page after they take a Keto diet quiz. The quiz promises to give them their Keto diet nutrition targets. You would assume anyone who cares enough to finish the quiz already believes Keto works. And that explaining the benefits of Keto on the sales page would be a waste of time.

But you’d be wrong! We tested shorter versions of the page that cut out these sections, and they did MUCH worse. In fact, the longest page — by over 1,000 words — delivered the most revenue.

Organifi Green Juice

Organifi Green Juice Portfolio Preview

This sales letter focuses on the emotional success story of an Organifi Green Juice customer.

Organifi Green Juice is a superfood drink mix that you can make in only 30 seconds — using nothing but a spoon and a glass of water. And following a juicing protocol with Organifi helped one customer lose 150 pounds. Plus he was able to get off a number of medications and reverse his sleep apnea.

Highlighting this remarkable transformation is a powerful proof element, which increases the reader’s trust in the product. Because it shows that the product can deliver results in even the most extreme cases. And if it does that, then it can work for anyone.

Want copy like this for your business?

Product Page Copy

Amerisleep

Amerisleep Portfolio Preview

Amerisleep is among the leading online mattress brands in the country. We helped them increase their conversion rate through checkout nearly 14% (with 98% confidence) by rewriting the copy on their product page.

We probed deeper into the minds of their audience and uncovered more powerful benefits than the obvious “get more sleep.” To counter last-minute resistance, we used loss aversion to show the consequences of not buying, and we used an advanced approach to comparisons to one-up the competition.

You can find out more about the results of the project and the copywriting tactics we implemented in the comprehensive case study we wrote with Growth Rock, the A/B testing agency we partnered with on the project.

The Ready State

The Ready State Free Trial Portfolio Preview

This product page promotes a 14-day free trial for The Ready State’s Virtual Mobility Coach program. And during their launch, this page helped them generate almost half a million dollars in annual recurring revenue.

During the launch, most of the traffic would be coming from their internal audience. So we started with a short note from Dr. Kelly Starrett — the physical therapist behind the program. The goal was to build up an undeniable level of proof and credibility that would make the reader eager to proceed with their free trial.

Then throughout the rest of the page, we continued to layer in proof elements in the form of testimonials from both world-class and everyday athletes.

Getting Sleepy

Getting Sleepy Portfolio Preview

Getting Sleepy is an all-natural sleep supplement designed to help users fall asleep faster, sleep more deeply throughout the night, and wake up refreshed and ready for their day. What makes this page so successful is that it focuses on “the problem behind the problem.”

When it comes to sleep supplements, people don’t want to sleep better for it’s own sake. Better sleep is just a means to an end. What they really want is to live exciting lifestyles. But they can’t do that without a good night’s sleep.

This page positions Getting Sleepy as the solution that will not only get people the immediate benefit they want (sleep) but also speaks directly to their underlying desire of being more active and getting more out of their day.

Better Beard Club

BBC Portfolio Preview

Better Beard Club is a biotin-based supplement designed to help men grow fuller, longer, healthier beards. We wrote new copy for their landing page, beat their control, and increased sales volume.

We focused our market research heavily on the reasons why the Legendary Beard Co. audience wanted a fuller, longer beard. Surprisingly, it wasn’t just sex appeal! Another key motivation was establishing authority and status among other men, and not being treated like the “rookie” or “baby” in the group.

Discovering and tapping into these fundamental desires, combined with credible and proven product claims, meant more visitors felt compelled to place an order — and sales increased accordingly.

Want copy like this for your business?

Email Copy

Sera Labs Affiliate Email

Sera Labs Portfolio Preview

Sera Labs has raised $5MM in VC funding for their CBD-based products. They commissioned this email copy to distribute to their affiliate partners.

The email focuses on their pain-relief CBD tincture. The copy addresses two of the most common objections — that CBD is illegal, or will make you high and fail a drug test. Then it closes with a limited-time free trial offer to drive the reader to take action right away.

The Ready State Launch Email

The Ready State Email Portfolio Preview

When The Ready State launched their updated membership program, they sent this email to the non-buyers on their list. And it helped them convert more than 1,000 new free trials in a single day.

The email opens with a curiosity hook to pull the reader in. Then it covers the background that led to the upgraded program. And it closes with a limited-time offer where the first 200 people to sign up for a trial get a free mobility ball.

Want copy like this for your business?