Copywriting Services

Get multichannel direct response copy that converts

 

What We Do

  • Landing Pages
  • Outbound Email Marketing
  • Drip Campaigns
  • Full Websites
  • Advertorials
  • Sales Letters
  • Search Engine & Social Ads

What We Don’t Do

  • Blog Posts
  • Facebook Updates
  • Tweets
  • Content Calendars
  • Editorial
  • Press Releases
  • Manuals & Manuscripts
 

What We Do

  • Landing Pages
  • Outbound Email Marketing
  • Drip Campaigns
  • Full Websites
  • Sales Letters
  • Advertorials
  • Search Engine Marketing

What We Don’t Do

  • Blog Posts
  • Facebook Updates
  • Tweets
  • Content Calendars
  • Editorial
  • Press Releases
  • Manuals & Manuscripts

What We Do

  • Landing Pages
  • Outbound Email Marketing
  • Drip Campaigns
  • Full Websites
  • Sales Letters
  • Advertorials
  • Search Engine Marketing

What We Don’t Do

  • Blog Posts
  • Facebook Updates
  • Tweets
  • Content Calendars
  • Editorial
  • Press Releases
  • Manuals & Manuscripts

What We Do

  • Landing Pages
  • Outbound Email Marketing
  • Drip Campaigns
  • Full Websites
  • Sales Letters
  • Advertorials
  • Search Engine Marketing

What We Don’t Do

  • Blog Posts
  • Facebook Updates
  • Tweets
  • Content Calendars
  • Editorial
  • Press Releases
  • Manuals & Manuscripts

Find out more about our approach and get details about the copywriting services we offer below.

Our Approach

Outstanding Client Service. Guaranteed.
So many businesses pay lip service to “great service” that it’s become cliché. But when we say we provide outstanding client service, not only do we mean it — we guarantee it.

Do you worry about hiring a firm that doesn’t respond quickly, particularly when it’s urgent? We guarantee a next-day response to all communications.

Concerned about a project falling behind? We will pay you if we ever promise you something by a given date and you have to follow up. (That even includes the next-day emails from the last section).

Why? Because our founder has worked in online marketing for nearly a decade, including at one of PR Week’s top-five U.S. marketing consulting firms. Our mission is to bring the skills and professionalism usually reserved exclusively for high-end brands (who can afford top-agency prices) to small- and medium-sized businesses.

Persuasion Driven by Consumer Psychology

We write direct response copy based on a deep understanding of persuasion and consumer psychology. Using this expertise, we come up with language that improves the key performance indicators (KPIs) of your campaign — regardless of the objective.

Sometimes our clients want a prospect to make a purchase on their first visit to the site. Other times it’s better for them to simply capture a lead and go after the sale later. And sometimes the goal is even to make the reader do nothing, like a continuity business that wants their existing customers not to cancel their subscription when they receive their recurring billing reminder.

Whatever the goal, we can use our mastery of behavioral psychology and written persuasion to get more readers to convert for you.

Strategic Alignment

We base our approach to direct response copy on a comprehensive understanding our clients’ business strategy. That’s because, in order for our copy to help you reach your goals, it is ultimately going to have to work within your higher strategy.

We go beyond blindly trying to generate a greater response for our clients. Because if that response isn’t also aligned with your strategic objectives, it’s basically useless.

Brand Consistency

We understand the importance behind matching our copy with our clients’ brand. Modern consumers are smart, and they’re highly sensitive to inappropriate sales messages. That means if our copy doesn’t match a brand’s tone of voice precisely, it could wind up offending the core audience instead of inspiring it.

It’s our job to capture our clients’ brand voice and combine it with effective persuasion techniques to help you make your campaigns more successful.

Data-Driven Optimization

Our process doesn’t end when our clients hit publish on our copy. We continue to look for opportunities to improve by analyzing the data from the campaign.

For example, we may notice that the body of an email has a strong conversion rate. But only a small number of subscribers open it. That means we need to adjust the subject line to try to get more opens.

Or we might find that a page converts well for advertorial traffic, but not for paid search. In this case, we would suggest testing a second landing page for the paid search segment. We would include the material from the advertorial, since that copy converted well for other traffic sources, and otherwise the paid search audience wouldn’t see it. That should drive up paid search conversions as a result.

Rates

The clients who get the best results from our services are ready to invest in their success — and our rates reflect that. They see the benefits that improved direct response copy can bring to their business and are looking to maximize their results. If you’re concerned about the cost before you even consider the value and growth better copy could generate for you, then we’re probably not a good fit.

However we do understand that every project and every client are different, and we account for that in our pricing.

Trying to apply the same fee structure to every job is a bit like trying to get a square peg in a round hole. We work with our clients to ensure they get a strong return on their investment. That could mean charging by the hour, by the project, or testing a small campaign before committing to a large scope of work.

We’re not just trying to hide our prices, either. We genuinely don’t know the exact cost for project until we finalize the scope with you. But to give you a general sense of our rates, emails and short squeeze pages typically cost several hundred dollars. Extensive landing pages, email funnels, and full websites are usually several thousand.

Send us an email about your project and we’ll work with you and your budget to deliver top-quality direct response copy with a strong return on your investment.

Our approach to writing top-quality direct response copy starts with a comprehensive understanding of behavioral psychology and persuasion. Using that foundation, we craft words and stories that fit within our clients’ strategy and brand to produce a specific action from the reader, ultimately increasing our clients’ success.

Put our proven copywriting approach to work for your business!

Copywriting Services

Landing Pages

Landing pages are probably the most important place to invest in strong direct response copy. After all, you could be spending thousands or even tens of thousands of dollars driving traffic to this page. In order to get the best return on that investment, you need as many visitors as possible to convert.

The expertise we have in consumer psychology and conversion strategy means we can quickly identify the parts of a landing page that are hurting its performance and fix them. Plus we understand how to effectively implement the “big six” persuasion strategies, which include scarcity, social proof, and reciprocation, to make the parts of your page that are already good even better.

Not only will we come up with language that improves your conversion rate, but we will also make sure the other elements on the page integrate with the copy to deliver a cohesive experience that maximizes the results for your company.

Contact Us Now to Improve Your Landing Pages
Or see examples of landing pages we’ve done

Full Websites

Your website is a critical sales tool for your business. Your URL is most likely on every piece of marketing material you produce. And it’s probably the main way you tell new connections to look up your company, too.

With all you have invested in your web presence, if your site isn’t optimized to accomplish a specific set of goals for your business, then you’re missing out on numerous opportunities. For example, a simple website rebranding and repositioning generated an extra $15,000 in monthly recurring revenue for a client in just 45 days.

Putting together direct response copy for a full website is an intricate process. If you give visitors too many choices or actions to take, they often get overwhelmed and exit before ever giving your company a chance.

Limiting the number of choices you present to visitors prevents overwhelming them. But if you give them the wrong choices, then your traffic won’t see anything engaging and will also bounce.

The key to an effective website is to present a small number of compelling actions on each page, and then to connect those pages so that you have distinct “flows” through your site for different segments of visitors.

For example, a warm contact you met at a conference should have a way to quickly complete the main conversion goal from the home page. However first-time visitors who find you through a search engine should be guided to click through the pages on your site in a specific order to learn more about your business.

Most importantly, if at any point in that sequence a visitor decides they want to convert, there should be a way for them to skip right to that step. This way, you give your business the best opportunity for success across all of the different types of visitors that come to your page.

Contact Us Now to Improve Your Website Copy
Or see examples of websites we’ve done

Sales Letters

Physical sales letters are somewhat of a lost art in the direct response copywriting world. However now that consumers are overwhelmed with emails, sending them a letter has reemerged as an effective way to make your company stand out. But because sending a letter is significantly more expensive compared to an email, it also means that your copy and conversion rate need to rise in order to justify the cost.

We have experience crafting sales letters that result in more call-backs, leads, and sales for both business-to-business and business-to-consumer applications. In many ways writing direct response copy for sales letters is actually more challenging than writing emails, since you can’t click on a letter. The copy has to be so compelling that the reader decides to pick up the phone or open their email on their own and contact the company who wrote to them. That takes a much stronger message than simply getting someone to click a link.

Because we understand how to motivate readers to take action using tested psychological principles, we can drive improved conversions in even the most difficult marketing channels, sales letters included.

Contact Us Now to Improve Your Sales Letters
Or see examples of sales letters we’ve done

Email Campaigns

Emails have become one of the primary means of communication between businesses and their prospects and customers. Think about it, what’s the one piece of contact information that’s on almost every opt-in form you see on the internet? Email address. Because of how prominent email campaigns are, improving their performance is one of the most significant things you can do to grow your business.

For many companies, emails are a part of every phase in the customer lifecycle. They’re used for sending helpful content to new leads to prime them for a purchase. They’re used to sell directly to warm contacts. Emails even help companies ensure that their customers continue to be their customers — whether that’s by keeping them from canceling a subscription, upselling them additional products and features, or making sure they return for repeat purchases.

Because we understand the different stages in the customer lifecycle, we know how to select the appropriate tone for each message in order to maximize the number of people who move on to the next step in the funnel.

Early in the relationship, you typically want to focus on the audience’s aspirations and get them inspired to buy from you. Then, as you get closer to the sale, usually their fear kicks in and you need to start breaking down the objections that are forming in their minds.

When you reach the point of purchase, it’s often effective to dial up the pressure slightly by introducing scarcity into the mix. After you get the sale, it then becomes important to make sure your customers are continually reminded about how much better off they are after buying from you. That way they stay happy and continue to be customers for years to come.

If you can enhance the copy of your outbound email marketing, drip campaigns, and sales templates to get more conversions, that incremental revenue goes straight to your bottom line. You already invested time (and maybe money) in acquiring that subscriber, so you might as well make sure you get the best return that you can — and that’s what we’re here to help you do.

Contact Us Now to Improve Your Email Campaigns
Or see examples of emails we’ve done

Other Action-Oriented Copy

While landing pages, emails, sales letters, and the other items listed above are some of the most common mediums that use direct response copy, it’s far from an exhaustive list. Print ads, Google AdWords, remarketing banners, and many other marketing channels also require persuasive copy to be successful.

Effective direct response copywriting is based on a detailed understanding of behavioral psychology and strong written communication. But as long as you have those two things, like we do, then you can apply those skills to any writing where the goal is getting a specific response from the reader. So if you have a project that needs words that lead to action, we can get you the results you want regardless of the format.

Contact Us Now to Improve Your Direct Response Copy
Or see examples of work we’ve done

Want copy like this for your business?